what do you think about the HTC?

i'm from taiwan, the company of the smartphone is not good and not bad. 1.Fluency HTC is worse than APPLE. 2.Value HTC is worse than APPLE. cause they releace many phones. I think some people like is like samsung, sony, huawei, xiaomi, but they some good and some bad. what brand should i buy? write some your opinion let me see.