Do you guys think the Richie Incognito/Johnathan Martin is getting boring?

I mean, I think it's more-or-less a non-issue that probably happens every single day in the NFL. This is only a big deal because the media actually picked up this one instance. I'm not saying what Incognito said was okay, because it wasn't. But the more I hear about it, the more it sounds like they talked to each other like this all the time. Why can't the sports media let it go?